Master Data Enrichment with Google Cloud for EssenceMediacom

 Automating Data Workflows for Enhanced Efficiency

CloudSmiths worked closely with EssenceMediacom to design and implement a solution that would automate and streamline their data workflows. The chosen architecture leveraged Google BigQuery for data storage and processing, Google Cloud Composer for orchestrating and managing data pipelines, and Python for custom data enrichment tasks. Google Sheets was integrated into the workflow to handle lookups and apply business rules, ensuring that all relevant data was accurately processed and enriched.

By automating these processes, the new system eliminated the need for manual data handling in Excel, freeing analysts from repetitive tasks and allowing them to focus on generating valuable insights. The cloud-based nature of the solution ensured that it was scalable, reliable, and accessible, further enhancing the efficiency of EssenceMediacom’s operations.

Delivering Valuable Insights and Improved Decision-Making

The fully automated solution provided EssenceMediacom with a more efficient and reliable way to manage their media investment data. By streamlining the workflow, CloudSmiths enabled the agency to process large volumes of data quickly and accurately, leading to better decision-making and more effective resource allocation.

The insights gained from the new system allowed EssenceMediacom to optimise its media strategies further, delivering improved outcomes for their clients. This collaboration not only enhanced the agency’s operational efficiency but also reinforced its reputation as a leader in the media industry, known for leveraging cutting-edge technology to drive business success.

Through our partnership, EssenceMediacom has successfully transformed its data management processes, ensuring that the agency remains at the forefront of innovation in the media planning and buying landscape.