MyTopDog and CambriLearn Revolutionise Education with Salesforce and CloudSmiths

Creating a High-Touch, Personalised Customer Experience

To maintain a high-touch relationship with customers, MyTopDog and CambriLearn needed a robust system that could streamline lead management and deliver a seamless customer experience across all products. Working with CloudSmiths, the company implemented Salesforce Sales Cloud to transform their lead pipeline. Initially, the platform was kept simple, but as the business evolved, it was customised to meet the growing needs of the organisation.

Sales Cloud provided the team with greater visibility into leads and opportunities, unlocking better predictability and enabling automated workflows that ensure a consistent experience for all customers. The company’s business model relies heavily on customer engagement, with Salesforce facilitating welcome calls, regular check-ins, and proactive support. Service Cloud played a crucial role in managing support tickets, automatically routing cases to the most relevant specialists and capturing metrics to track service level agreements (SLAs).

The integration of Service Cloud with Slack provided agents with a single dashboard that consolidated all relevant information, making support processes more efficient. This streamlined approach has resulted in high customer satisfaction rates, with feedback consistently averaging between 4.7 and 4.8 out of 5.

Empowering Learning with Comprehensive Portals

MyTopDog and CambriLearn’s platforms are built on Heroku, providing custom dashboards for each user group—students, teachers, and parents. These portals allow learners to access content, attend lessons, and engage with peers, while teachers are equipped with tools tailored to their role within the digital school. Parents can log in to monitor their child’s progress, attendance, and feedback on assignments.

The platforms also leverage AppExchange solution EventSpark to coordinate virtual events like assemblies and parents’ evenings, ensuring a smooth experience for all participants. The feedback on these events has been overwhelmingly positive, contributing to CambriLearn’s rapid growth as the largest online school in South Africa within just three years of its launch.

Beyond customer satisfaction, the platforms are designed to capture extensive data, enabling the company to gain insights into learning outcomes. By tracking engagement with different features and correlating them with exam performance, MyTopDog and CambriLearn can identify areas where students may be struggling and tailor interventions accordingly. This data-driven approach is helping the platforms operate more like a school and less like a business, breaking down silos between teaching and sales to foster a holistic learning environment.

Making High-Quality Education More Accessible

With the help of CloudSmiths, MyTopDog and CambriLearn have been able to recruit top-tier teachers from around the world and provide them with the tools to work from anywhere. As the platforms continue to grow, plans are underway to expand the syllabus, add more grades, and support parents by educating them on psychological and social-emotional issues that affect their children’s academic development.

By offering flexible and personalised learning experiences, MyTopDog and CambriLearn are making high-quality education more accessible, empowering students to embrace their strengths and weaknesses. This approach is not only shaping the future of education but also preparing the next generation for the challenges of the modern workforce.

Looking ahead, the company plans to implement Tableau CRM to analyse operational data and monitor classroom capacity, ensuring that teachers can provide individualised attention to each student. Additionally, the team is exploring the potential of Marketing Cloud to enhance their marketing efforts and further personalise the customer journey.

A Strong Partnership Driving Digital Transformation

The partnership with CloudSmiths has been instrumental in helping MyTopDog and CambriLearn achieve their ambitious goals. By leveraging Salesforce’s powerful capabilities, the platforms have been able to level the playing field in education, support students in reaching their full potential, and ensure ongoing growth and adaptation.